Web analytics
Measure sessions, visitors, pageviews, bounce rate, duration, referrers and traffic trends.
All solutions
TRACE IQ · SELF-HOSTED WEB & PRODUCT ANALYTICS
TRACE IQ
Understand every visit.Keep control of the data.
TRACE IQ gives organizations Google Analytics-class visibility into websites and digital products while allowing the complete analytics stack to run on infrastructure they control.
Self-hostedPrivacy-friendlyReal timeSession replayFunnelsProduct analytics
TRACE IQ
Live analytics
live
18.4K+18.6%
Visitors
24.7K+12.4%
Sessions
58.2K+22.1%
Pageviews
31.8%-4.2%
Bounce rate
Traffic · 14 dayspageviews
ANALYTICS WITHOUT GIVING UP CONTROL
The visibility teams expect. The deployment model organizations need.
TRACE IQ combines the familiar web analytics metrics used by marketing and digital teams with deeper product analytics such as journeys, funnels, retention and session replay, while keeping deployment and data ownership under your control.
Product analytics
Understand events, goals, journeys, funnels and retention across the digital experience.
Session replay
Replay real navigation sessions to understand friction, unexpected behavior and UX issues.
Self-hosting
Deploy the analytics stack on your own infrastructure and keep operational control of the platform.
TRAFFIC & ACQUISITION
Know where visitors come from, what they do and how traffic changes.
The core dashboard gives teams immediate visibility into the health and reach of a website or application, from high-level traffic to the dimensions behind every visit.
Unique visitors
Track unique users and understand audience reach over any reporting period.
Sessions & duration
Measure session volume, visit duration and engagement over time.
Pageviews
See page consumption, popular content and traffic distribution.
Acquisition trends
Analyze traffic sources, referrers and campaign performance.
Advanced filters
Slice reports across 15+ supported dimensions to isolate meaningful segments.
Real-time dashboard
Watch traffic as it happens instead of waiting for the next reporting cycle.
BEHAVIOR ANALYTICS
Move beyond pageviews and understand the actual user journey.
TRACE IQ connects page and event analytics to behavioral analysis so teams can see the paths users follow, where they drop off and what experiences lead to outcomes.
User journeys
Visualize the sequence of pages and interactions people follow through a product.
Funnels
Measure multi-step conversion flows and identify the step where users abandon.
Goals
Define the actions that matter and track completion over time.
Retention
Understand whether users return and how engagement evolves after the first visit.
Custom events
Capture product-specific events with structured JSON properties.
User profiles
Inspect user-level activity and connect behavior across sessions when identification is available.
SESSION #8F2C1
00:04:37 · 9 pages · 14 events
SESSION REPLAY
See the experience behind the metric.
A conversion rate can tell you that something is wrong. Session replay helps teams understand why by showing the sequence of interactions that produced the outcome.
Inspect individual browsing sessions
Understand navigation and UX friction
Connect quantitative metrics with qualitative behavior
Investigate unexpected drop-offs
Review sessions alongside page and event context
GEOGRAPHY & AUDIENCE
See where your audience is, from country to city.
TRACE IQ supports three-level location analysis (country, region and city) with map-oriented visualizations that make geographic audience patterns immediately understandable.
4,682
Benin
3,914
France
2,107
Canada
CONVERSION INTELLIGENCE
Turn traffic into measurable business outcomes.
Define meaningful goals, instrument custom events and build funnels around the actual process you want users to complete: signup, request, purchase, registration, download or any digital interaction.
Conversion funnel
01Landing page
12,480100%
02Product view
8,94071.6%
03Start action
4,38035.1%
04Completed goal
2,74622.0%
ONE PLATFORM · MULTIPLE SITES
Analytics for an organization, not just one website.
TRACE IQ supports organizations and an unlimited number of sites, making it suitable for groups, public institutions, agencies or digital teams operating multiple web properties from one analytics environment.
Organizations
Group analytics properties under the appropriate organizational structure.
Multiple sites
Monitor multiple websites and digital properties without deploying a separate analytics product for each one.
Controlled access
Keep analytics administration within your own environment and operating policies.
Shared dashboards
Give teams a consistent analytics model across digital properties.
SELF-HOSTED ARCHITECTURE
Your analytics stack can live inside your infrastructure.
TRACE IQ is containerized for private deployment. Its architecture separates high-volume analytics storage from application data and can be exposed through your own TLS-enabled web layer.
Tracking & client
Website instrumentation + analytics interface
Backend
Collection, APIs and analytics processing
ClickHouse
High-volume event and analytics data
PostgreSQL
Application and configuration data
Caddy / TLS
Optional web entrypoint and HTTPS termination
Docker
Portable self-hosted deployment
DATA OWNERSHIP & PRIVACY
Measure digital activity without surrendering your analytics infrastructure.
TRACE IQ is designed as a cookieless, privacy-friendly analytics platform. Self-hosting gives organizations an additional level of control over where analytics data is processed and stored.
Cookieless analytics model
Private infrastructure deployment
Control over analytics storage
Disable platform telemetry when required
Useful for sovereign or regulated environments
No dependency on an external analytics SaaS for the core stack
A GOOGLE ANALYTICS ALTERNATIVE
Familiar analytics capabilities, with a fundamentally different ownership model.
CapabilityTRACE IQGoogle Analytics
Traffic & page analytics
Real-time dashboard
Goals & custom events
Funnels & journeys
Retention analysis
Advanced filtering
Session replay-
Self-hosting-
Open-source foundation-
Direct infrastructure control-
BUILT FOR DIGITAL TEAMS
One analytics layer for decision-makers, marketers and product teams.
Management
Executive traffic, growth and conversion indicators without digging through raw event data.
Marketing
Acquisition, referrers, campaigns, geography, goals and conversion performance.
Product teams
Funnels, journeys, events, retention, sessions and user behavior.
Engineering
Session replay, error visibility, instrumentation and privately operated analytics infrastructure.
TRACE IQ
Own the insight. Own the infrastructure behind it.
Deploy TRACE IQ for one website or across an entire portfolio of digital properties. ALIBORA can help with hosting architecture, installation, tracking integration, dashboards and operational support.